Press Planning

 Set up a Press Planning  Use the following documents with this SOP:

Ø   Example Outline PR Action Plan

Step 1: Set promotion goals to be achieved

Step 2: Set up a list of goals that you wish to achieve throughout the marketing campaign Step 3: Define which target groups you wish to reach

 * Informing about the event
 * Attracting companies, investors and/or delegates
 * Create awareness about the preparation and the main outcomes after the event

Step 3: Define which target groups you wish to reach

 * In corporation with the goals aimed to reach, set up which target group you are aiming to reach
 * Make a list of target groups that should be attracted '(such as companies, investors, geographical areas, interest groups)