Social Media Guide

Dear Social Media Responsible,

This is the social media guide that is drawn up to help and support you to continue with the current social media activities and strategy. Since you are the person responsible for social media,, you will also be the only one posting on the TechTour social media profiles. You will collaborate with Patrice McCauley, Marketing Manager for TechTour, and report to her on your activities and success.

After the rebranding from Europe Unlimited (EUN) to TechTour all EUN accounts will be discontinued. You will be tweeting via the TechTour account. For now, Twitter is the main focus and LinkedIn needs some work to devise the strategy. Together with Patrice you will set up a second Tech Tour Twitter account for entrepreneurs only, where specific entrepreneur-related content can be posted.

THE SOCIAL MEDIA TEAM

As mentioned above, you will be the main one responsible for social media and collaborate with the Marketing Manager. To continue with the current strategy and have a consistent tone of voice, you will also be the only one posting on the social media networks.

You are not only working together with Patrice, but also with the project managers and the other interns. They are your content gatherers  and need to deliver two interesting sources (articles, websites, links, web magazines etc.) by each Friday. These sources and/or content are bundled in a Google Doc named ‘social media content’. Within this Google Doc you are saving all your content that you need in order to find your information to make up some tweets.

If a project manager wants to have a tweet posted (about their event), they should contact you either personally or via e-mail. You will decide together what should be posted and when the tweet should be scheduled. They are not allowed to post it themselves!