Placement of de organisation in wider perspective

Tech Tour - Europe Unlimited - the International Venture Club

Europe Unlimited (EUN) merged in 2013 with Tech Tour, a similar organization located in Genève. While EUN focuses at the start-up and the early stage of a company, Tech Tour aims more at the SME’s in the growth stage.

As mentioned before, the events main purpose is offering networking possibilities to its participants. Of course the company itself also has been benefiting from those events. As a result of these activities, EUN owns a database with over 50000 active players in the industry.

The past 3 years, Europe Unlimited has invested strengthening this online back office. Next to that it has focused on strengthening the event portfolio in the integration of the Tech Tour activities and the development of the International Venture Club. The result is the following proposition:

1.	Europe Unlimited organizes events for SEED, Start-Up and Early stage companies,

2.	Tech Tour organizes events for Growth Stage Companies,

3.	The International Venture Club.

The Community

In order to create a longer customer value lifetime the enterprise should try to be active in the entire start and growth process of start-ups. In order to fill up all the gaps, there is an opportunity to grow a dedicated innovation investment community:  The Tech Tour Community should bring together 5 groups in a media platform

1) innovative entrepreneurs,

2) investors (including business angels and family offices),

3) corporations,

4) government-backed agencies and clusters (including public research organizations and universities) and finally,

5) advisers.

All of them need to be more effective in identifying and engaging with each other. The Tech Tour Community aims at creating a radar, where its activities can help customers improve their position on the radar.