Twitter onsite

ONSITE
To create a buzz around an event on Twitter, you need to create an hash tag. Everyone who tweets at the event both delegates and staff should use the hashtag on all posts.

The hash tag needs to be communicated before the event via Twitter so that people know there is a hash tag referring to the event. The best hash tag is to choose for the abbreviation of the event. However, it is useful to check on beforehand whether this hash tag is not already in use since this can cause confusion.

Onsite you should go through the feed and retweet or either reply to the tweets using the hash tag. In addition, you should also tweet pictures and quotes so people are able to retweet the tweets you have posted and create awareness.

Another way to communicate the hash tag is to put the hash tag on the inroom slides that are being used to announce the presenters in that particular room. The speaker in the opening panel William Stevens (CEO of Europe Unlimited) should dedicate one or two sentence telling the people they can share their pictures and findings on Twitter using the hash tag.

After the event it is important to measure the effect of the hash tag.You will need to run a report on the hash tag to know what the success of the event was and share it with Patrice. A good tool to measure the reach of a hash tag is TweetReach. Log in, type in your hash tag and click on run a report. It gives you several impressions such as the exposure, estimated reach, top contributors and so on. Please see the file called; template twitter report.